Advertisers
Assess publisher experience before you sign off the media plan
Review the plan your agency presents within a shared frame of assessment. See each publisher’s experience score, the reasons behind low scores, and how your budget is spread across these sites.
What you get
- A score and the main weakness of every site in the plan
- Where each site stands in its own market
- The budget-weighted score of the whole plan, and experience-adjusted CPMs: your CPMs set against the PubRank score, for comparison
- After the campaign: the latest 28 days of experience on the sites in the plan. It is not a verification of your impressions.
- 5 analyses within 30 days: check the revised plan againMedia Plan Analysis only
- Unlimited analyses all year, and the full market indexAnnual Plan Analysis only
What it looks like
One screen for the whole plan: its budget-weighted score, the strongest sites in it and the ones with the lowest experience, and each CPM set against the PubRank score.
Plans that fit
To assess a single plan, you can start with the Media Plan Analysis: one plan, one market, checked before you sign it off and, if the campaign ends within its 30 days, again afterwards. The Annual Plan Analysis is for when you want every campaign watched all year.
Media Plan Analysis€990one plan, one market
Annual Plan Analysis€6,990every campaign, all year
What it does not do
PubRank looks at the latest 28 days, not a period you choose; just after a campaign that is close to its dates. It measures the pages, not your impressions — that is the job of verification tools.
Buying for several countries
An account covers one market, because that is how planning works: the team that plans in a country buys that country. A global advertiser or an agency network agrees one price with us and gets a code; each country team opens its own account with it, buys its own market, and is invoiced in its own country. You see them together, we confirm each team before it can order, and nobody has to buy a market they do not plan in. Write to support@briftek.com.tr.
Free for everyone: a snapshot of up to 5 sites from a plan, and the summary of each market’s index.